I know. I’m too excited for my own good sometimes. But boy, oh boy, do I have something great in store for you.
Becoming an entrepreneur has been one of the most fulfilling and challenging experiences of my life. And for those two reasons alone, I know I’m meant to be the director of my own show. But as with every entrepreneurial journey, each new level presents its own new “devil” so to speak.
Getting the ball rolling is our first real challenge, but once we’ve got things going, we come to a point where we have got to start growing. But between client work, phone calls, e-mails, bookkeeping, blogging, tweeting, and trying to have a life, how can there possibly be room for more?!?
It’s overwhelming at times, but until you can afford to leverage the activities in your business that you don’t want to do, you’ve got to find a way manage everything.
Of course one of the fastest ways to start leveraging your time in your business is to hire help. And the fastest way to afford help is by generating more income. And the easiest way to generate income is to sell more stuff. But if you’re going to sell more stuff, then you’ve got to do more marketing!
Unfortunately, as solopreneurs it’s easy for us slack off when it comes to marketing because we have so many other things to do. Ironically, marketing is the very activity that is going to help you grow your business, and provide you with continued success.
Without consistent marketing, we can find ourselves in a precarious financial position with an empty pipeline, and who wants to be there?
Well today, I’m going to share an instant cure to inconsistent marketing and give you some guidance on avoiding the traps the lead us to a lazy marketing mindset.
Introducing: The Mini-Biz Makeover Session
If you’re part of the Kick-A$$ Tips Crew, then you’ll remember that I offered free 20-minute coaching sessions (called mini-biz makeovers) this summer. And I have to tell you that it’s been a blast to help some of you plow through little obstacles that have been keeping you stuck in your business.
Because these 20-minute coaching sessions have been so awesome, and are perfect real-life examples of challenges that we all face at some time or another, I knew I had to share them with you. So, over the next few weeks I’ll be sharing the highlights and key takeaways from these mini-biz makeover sessions along with the recorded session itself.
Plus, you’ll also find free downloadable resources at the bottom of this post that I’ve created to support the key action steps and suggestions that I’ve made during the coaching session. Feel free to use these tools to help you implement the same advice as it applies to your business.
And, at the very bottom of this post I’ve got a super special summer offer for you, if you are interested.
So without further ado, allow me to introduce our first mini-biz makeover sensation.
Pat Romain – Vizion V.A. Business Services
Her name is Pat Romain. Pat is the owner and creative genius behind Vizion V.A. Business Services, which provides virtual business assistance to coaching professionals.
An absolute whiz at removing all technical anxiety from the many aspects of running a successful coaching business, Pat helps coaches find the time to do more of what they actually want to do – coach.
Pat has done an incredible job of getting her business off the ground, and getting established as a reputable V.A. service. But as with most solopreneurs, she is entering a growth phase that is requiring her to “get the word out” about who she is and what Vision V.A. Business Services can offer to coaches.
So, “getting the word out” (a.k.a marketing) is what we are tackling today.
Here’s what you’ll get out of this mini biz makeover session:
- Why social media, blogging, and e-mail marketing do not serve as immediate lead generators
- How to use traditional strategies to generate immediate leads for your online business
- Why your own level of expertise might be hurting your ability to attract your ideal customer
- How to make your content titles speak to the pressing needs of your ideal customer
- One classic excuse that you can use to closely interact with people in your target market
- Why you must clearly identify how you serve your ideal customer in your products & services
- One ballsy marketing method you can use to instantly get clients for your business
- One easy way to set yourself up as an authority in-person
- Why the wrong mindset can keep you from using effective marketing tactics and how to flip it
- One easy as pie way to develop a referral stream
- Four free online advertising sites that are gold mines
- How to make your marketing activities a consistent part of your day-today activities
Pat Romain’s Mini Biz Makeover
Read the Transcript
Click here to view transcript
P.S. Have a question, comment or suggestion about Pat’s mini-biz makeover? Leave it in the comments below. I’d love to hear your thoughts!