Hey! I don’t know if you heard, but the hottest marketing tactic in the world, right now, is…blogging.
Yeah, you see blogging is the best marketing tactic, because it brings your ideal customers to you. Like honey to bees, you start a blog, and your customers will come-a-runnin’.
And then of course, there’s tweeting.
You have GOT to be on Twitter. Twitter helps you get your message “out there.”
And you CANNOT do without Facebook.
If you aren’t on Facebook, it’s pretty much like your business doesn’t exist. So if your business is really going to make it – you’ve got to do Facebook marketing.
And don’t forget about LinkedIn.
All the best leads and connections come from LinkedIn. Make sure you’re active in a lot of groups so you can get your name “out there.”
You’ll also want to be on Pinterest.
It’s the new Facebook. People love it.
I don’t even know what it does really, but you’ve got to be there.
Oh, and don’t forget all the traditional marketing tactics too.
You know…direct mail, print advertising, article publishing, radio, TV, and billboards. You definitely want to consider all of those too. If you’re not everywhere…you’re nowhere.
But most of all don’t forget you’ve to network constantly. Make as many contacts as you can. Go to lots of networking meetings, collect lots of business cards, and try to get to know as many people as you can without passing out.
Oh, and you know what else?
Yeah, it’s crazy amazing. YouTube is like the second largest search engine on the Internet, so everyone is there. Just make some videos, throw them on YouTube, and watch the dollars roll in. Just make sure you go viral. Make a video with a baby, or a cat, or both.
If you can do those things, you’re business will be amazing.
You’ll be rolling in cashola.
You’ll be the next Donald Trump – with even better hair.
Just one more thing…make sure you do Adwords. I mean “hello!” It’s Google.
Google Adwords is where it’s at.
I hope you’re laughing, because I’m joking. That was me being painfully sarcastic, because I need to make point.
Despite what some marketers would have you believe, you don’t have to execute every marketing tactic under the sun to build a successful business. In fact, you shouldn’t.
You can test different things, but you need to focus on what works. And if you are spreading your marketing efforts too thin, not only will you be ineffective, but you’ll be exhausted and overwhelmed.
As entrepreneurs it’s easy to be tempted by all the shiny, new, and “turn-key” ways to attract new customers. And marketers selling you “marketing” know and love that about you.
But eager entrepreneur beware. New marketing tactics are great and can absolutely help grow your business, but tackling too many too quickly can keep you stuck and stagnant.
How to Separate Marketing Wheat from Chaff
So how do you decide which marketing tactics to implement when there are so many?
The first thing you need to determine, before you decide on marketing tactics is, “Who are you trying to reach, and where can you find them?”
If your ideal customers are seniors over 65, social media marketing tactics are probably not the most effective way to market your business to them.
If your ideal customers are moms with toddlers, websites that sell products for toddlers are probably great places to advertise.
Basically, you want to go where your ideal customers are, and they aren’t “everywhere.” Seriously consider who your ideal customers are. That will inform you on where to find them, which will easily eliminate marketing tactics that won’t help you reach them in those places.
Avoiding Marketing Overwhelm
Once you’ve narrowed down your tactics based on who they are, and where they are, you should have a handful of options. Now you’ll need to select a few (2-3) to start with.
The reason you only want to start with two or three tactics is because you want execute on your selected tactics with excellence. So whether you decide to use content marketing or direct mail, you want to make sure you doing those things at their highest level. This means you simply won’t be able to do more than a few to start (unless you have a marketing team to help you).
Master the two or three marketing tactics you select. Test those tactics. MEASURE your results. Take note of what works and what doesn’t. Then look for ways to improve upon what works. One mistake entrepreneurs make is to fail to improve upon or continue to execute a marketing tactic that already works. Instead they are off looking for something new. Don’t do that. If it’s working do it until it doesn’t.
Your marketing efforts are not to be one-time wonders. You have to be consistent with your efforts. Test, measure, and modify as needed on a regular basis. Then rinse and repeat.
Once you’ve mastered a few core tactics than you can add some more.
How to Become a Master Marketer
The sky’s the limit when it comes to marketing your business, but you don’t want to get lost in the clouds. The best way to be an effective marketer is to stay focused on your “who,” consistently implement the things that work, and test, test, and test again.
You don’t have to do all of the new, hot, trendy things you hear other marketers talking about. You have to do what works. Focus on that and you’ll be much happier (and much more profitable) for it.
Need some help implementing your marketing tactics? These resources can help.
My Challenge to You
This month I want to challenge you to pick two or three marketing tactics that you are going to implement at their highest level, test, measure, and modify. Which ones are they going to be? Tell me in the comments below to hold yourself extra accountable.