Have you ever wondered how you could practically live out your faith in your business?
It’s a tricky thing to do. With so much of the world demanding we be “politically correct” and keep faith a “private” thing, building a business that is in the world, but not of the world, can seem difficult or even wrong.
But as entrepreneurs of faith, we are not only called to be led by our faith, but we are commanded to serve others to God’s glory and for His purposes.
We are given the opportunity to truly be salt and light.
So how can we be entrepreneurs of faith, who are salt and light, and not just a bunch of fish slappers?
Three Influential and “Easy” Ways to Live out Your Faith in Your Business
Before you can apply an influential or “easy” way to live out your faith in your business, you’ve got have a solid spiritual foundation to build on.
So first, you need to know what you believe, and how that impacts your business.
Although I don’t think there are any rules as to how that should look, in What is a Christian Business?, by Chris Patton of Christian Faith At Work , Chris sets forth one of the best short lists I’ve ever seen on the topic.
That said, I’m not crazy about the term “Christian Business,” I think it can easily be misinterpreted and misunderstood. And I don’t think any business entity is inherently Christian or non-Christian. I think a “Christian Business” is simply about the values of those who own and manage it.
Using the term “Christian Business” to identify your business may lead non-believers to think your business can’t serve them, or worse, won’t. And as a result, you lose your ability to be the salt and light you’re called to be.
Of course every business and business function is different. You might find it completely appropriate to use that term based on who you serve or what you do.
I’m merely suggesting that you use that term carefully – I always try to. And if I had to go with something of that nature, I’d probably use the term “a Christian in Business.”
Is that splitting hairs? Maybe. But it’s something to think about.
Nevertheless, knowing what it means to build a business on your beliefs is the only way you can ever properly and effectively apply them to your business, so start there.
Once you’re clear on what it means to build a business on your faith, here are three practical ways your faith can shape how you do business:
1. Your Faith Should Shape Your Meaning
In this case, I’m talking about meaning in terms of significance. How does what you do matter? How is it helping others see God in a real way? Whether it’s through the tithing you do as a business, or through organizations and causes you support or volunteer with corporately, you need to decide how your business can serve others beyond your products and services.
2. Your Faith Should Shape Your Motives
The purpose of your business is to make money. For some entrepreneurs of faith – this is a major issue. Their beliefs and ideas surrounding money and God’s provision have them wrongly rooted in a lack mentality or believing that everything will supernaturally come together in their business.
As a result, they confuse their motives when it comes to making money – believing that making money is a wrong motive (that’s a whole other discussion) – when in fact your motives are all about your “why”. Your motives are the reasons you’ve decided to serve the people you do, in the way that you do.
Your motives, if truly part of God’s will, are going to bring you closer to God’s purpose for your business and your life. If you submit your motives to God, He will influence the actions you take, all of which enable you to be profitable with a purpose.
3. Your Faith should Shape Your Marketing
I know the word authentic is literally crucified daily on the Internet, but if there is any place it deserves to retain its proper value it’s here and now. The key to integrating your faith into your marketing is to communicate the value and benefit of your products and service authentically.
You should have a vested interest in your ideal customer’s true wants and needs, and you should only offer them your products and services that will truly meet them.
You should be mindful of the images and messages you’re sending to people. Using behavior patterns and psychology to effectively communicate with your ideal customer is one thing, but using manipulative tactics or appealing solely to desires rooted in greed, lust, and idolatry would be in direct opposition to the values of a faith – oriented business. Don’t forget what you stand for.
What Does Being an Entrepreneur of Faith Mean to You
If you are a believer in business, what are you doing to live out your faith through entrepreneurship?
What other ways do you think you can live out your faith in your business that is relatable and appreciated (versus exclusively and overt)?
I’d love to hear what you think in the comments section below.
Know an entrepreneur of faith who could use this insight? Please share this post and help me be salt and light too!