Becoming self-employed means many things, but at it’s core, becoming self-employed is about building a sustainable business. And building a sustainable business, requires that you build a solid brand.
But branding can be a confusing thing for a lot of self-employed solos. And a lot of times, you may feel tempted to overlook branding in your business, or give it little thought because of the many other responsibilities and priorities you have to manage.
But here’s the thing, if you want to become (and stay) self-employed you have to develop a powerful, memorable, and sharable brand for your business. You have to make an extraordinary promise to your ideal customers – and keep it. So how do you accomplish this?
Today, I’m going to share a simple five step process that you can use to create a truly powerful, memorable, and sharable brand. Your brand is way more than your color scheme, logo, and tagline – and I today I show you why. Click the video still above to watch it now, or click the link below to read the transcript.
Links referenced in the video:
Seth Godin’s Definition of Brand:
Virgin America Safety Video: http://youtu.be/j6ixjc5yeMU